Packaging has always fascinated me. There is a unique challenge of making designs that not only attract the customer from the shelf, but also has the opportunity for storytelling in 3D. Packaging can immediately tell a customer of an item's price point, or it can seduce a customer to pay more for a perceived value. Of course, there are a myriad of other factors that can go into package design, but I find that limitations can often make the project more exciting.