PROJECT: Shimano Fishing Gear Package Design
DELIVERABLES: Reel Package, Variety of Line Weights Package, Lure Package, and Hook Package
PHOTOGRAPHY: Elizabeth Dean
Angler product packaging is often overlooked in the fishing supplies marketplace, but as more professionals move their business discussions away from the putting green and onto the open waters, a new market has appeared.
When I was tasked with reimagining the face of Shimano's line of products, I delved into the mind of a modern angler, and market research pointed toward customers wanting the best equipment they can afford to catch that elusive underwater prize. They want something that feels elite, and that will make their friends envious when they see it.