PROJECT: ArteOliva Olive Oil Identity and Packaging
CLIENT: ArteOliva (Class Project)
DELIVERABLES: Logo Design, Sustainable Package Design, and Gift Pack Packaging
PHOTOGRAPHY: Elizabeth Dean
Did you know that olive oil will go bad when exposed to light for too long? So why do these companies keep packaging their quality oil in packages that just ruin it over time? I have no idea. While redesigning this company's packaging, I decided to choose a package that would not only protect the oil, but also be 100% recyclable. The bright colors and irresistible graphics are modern and youthful, and should stand out well on the shelves against the other boring bottles.