PROJECT: Republic of Tea Rebrand and Label Redesign
CLIENT: Republic of Tea (Class Project)
YEAR: 2008
DELIVERABLES: Logo and Package Design
PHOTOGRAPHY: Elizabeth Dean
The Republic of Tea's identity and packaging seemed disjointed and lacked personality. This redesign gave the brand an aged, organic look while still keeping their modern edge. The rich color choices also give the company a higher perceived value than their previous iterations.
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