CLICK IMAGE TO VIEW A FULL-SIZE GALLERY

TITLE

THE REPUBLIC OF TEA
PRODUCT LINE

CATEGORY

IDENTITY / PACKAGING

CLASS

PACKAGING 2

INSTRUCTOR

THOMAS MCNULTY

TEA IS LIQUID

WISDOM

Tea drinkers will tell you that they love drinking tea over other beverages because it makes them feel relaxed, and down-to-earth. This desired earthiness is exactly what The Republic of Tea wants to exude. They want packaging the looks and feels organic, while still attracting attention on the shelves -- they want it all and this packaging does just that.

Parchment paper surrounds each package to give it a natural aesthetic, while the bright and daring colors pop in contrast.  The delicious ingredient combination imagery helps to bring the customer in for a closer look. Each line of products is either color coded or is stamped with a detail so the consumer can easily find the type and flavor they’re looking for.