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TITLE

HERITAGE MARKET RETAIL PRODUCT LINE

CATEGORY

IDENTITY / PACKAGING

CLASS

PACKAGING 4

INSTRUCTOR

THOMAS MCNULTY

YOU'RE SUCH A

NATURAL

Often when a person thinks of natural foods, their minds begin to conjure up illusions of a county fair with their agricultural exhibits. While walking through the fair, one might notice the plethora of blue ribbons given to those exhibitions that are of the best quality imaginable. These are the same standards that Heritage Market holds for themselves and their products.

Heritage Market's packaging recalls all of the details that makes small county fairs so special. The bottled products all carry the visual elements of a blue ribbon. The boxes contain tone-on-tone stripes that are reminiscent of carnival rides. Even the woodblock logo adds to the feeling of a natural, country atmosphere.