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TITLE

DRAGONFLY NIGHCLUB RESTAURANT IDENTITY

CATEGORY

IDENTITY

CLASS

IDENTITY 2

INSTRUCTOR

JESSICA PELTZ

SUSHI O

KUDASAI

Sushi establishments these days go one of two routes; hyper-modern or extremely antiquated. Recently, new sushi restaurants seem to open on a near daily basis, which creates even more competition in an already strained market place. Armed with that information, the design for the Dragonfly Nightclub breaks away from normal and creates a new fanciful that is attractive to both families and young adults.

The interior of the restaurant is almost like an amusement park, where the customers feel as though they are the size of a dragonfly. There is a DJ that plays happy JPOP music and the design elements are in line with the over-the-top kawaii aesthetic. This is by far, the cutest sushi you'll ever want to eat.