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TITLE

BARNES & NOBLE
PRODUCT LINE

CATEGORY

PRINT

CLASS

PRINT 2

INSTRUCTOR

KELLY CONLEY

A STORY WORTH

TELLING

Barnes and Noble's legacy is a heroic story of a store that started as a small bookseller and fought to become one of the biggest brand names known to the United States. Their story is about heart. Not only do they contain stories inside their stores, but Barnes and Noble are actually a part of those stories as well. This concept is conveyed through a juxtaposition of age-old tales with a company that has been a powerhouse for decades. This gives the company a grounded feel even though the global economy has been anything but grounded.