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TITLE

ARTEOLIVA OLIVE OIL GIFT PACK

CATEGORY

PACKAGING

CLASS

PACKAGING 2

INSTRUCTOR

THOMAS MCNULTY

A FEAST FOR

THE EYES

When one imagines olive oil, they usually conjure visions of stodgy Chianti bottles or cheap plastic containers that lack any sort of appetizing flair. The most disappointing aspect of these types of packages is that olive oil will actually spoil while exposed to light, so not only is the packaging bad, but it's actually harmful to its contents.

With this in mind, the challenge was to develop new branding and to choose eco-friendly packaging materials that protected the oil. After diligent research, the appropriate container was the TetraPak –its unique shape paired with a bright color story and a modern design helps the brand move away from the haggard, old world design aesthetic.