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TITLE

SFMOMA SKIN CARE LINE

CATEGORY

PACKAGING

CLASS

PACKAGING 3

INSTRUCTOR

THOMAS MCNULTY

BUT BEFORE WE

EMBARK

“Alla Prima” is an artist’s phrase, which means “to have an initial plan before painting”. Before a woman begins her masterful make-up routine, it’s best for her to make sure her canvas is properly prepared. This is where the SFMOMA Alla Prima Collection comes in. Each product has been expertly crafted so that each stroke of her brush goes on with perfection.

As one walks into the SFMOMA, they are first greeted with the unique outdoor staircase architecture. In the center of the building is a bisected column. The facade mimics the staircase look with parallel lines of a darker tone. Once inside, the guest is overwhelmed by a beautiful geometric staircase made from black and grey granite materials in the same parallel pattern as the exterior.